Download PDF Consumer Behaviour By Ray Wright

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Consumer Behaviour By Ray Wright

Download PDF Consumer Behaviour By Ray Wright

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Sales Rank: #2636494 in Books
Brand: Brand: Thomson Learning
Published on: 2006-01-01
Original language: English
Number of items: 1
Dimensions: 9.67" h x .82" w x 7.45" l, 2.18 pounds
Binding: Paperback
512 pages

Features

Used Book in Good Condition

Review
1. The Background to Buyer Behaviour. 2..The Role of Information and Marketing Research in Understanding Buyer Behaviour. 3. Perception. 4. Learning. 5. Motivation. 6. Attitude. 7. Personality. 8. Social Influences on Customer Behaviour. 9. Psychographics, Lifestyle and Changing Customer Demands. 10. The Marketing Mix, Consumer Behaviour and Organisational Buying Behaviour. 11. Present and Future Developments. Glossary. Index.

About the Author
Ray Wright (MBA, BA (Hons), DMS, MCIM, C.ed.) worked for over twenty years in marketing and sales for various commercial organizations before coming into education. After spending six years as Head of Marketing and Retail at the Croydon Business School before coming to lecture in Marketing at the Anglia Business School, he now lectures at the Anglia Polytechnic University. He can be found on his web-site at www.raynetmarketing.com

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