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Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
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A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
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Product details
Hardcover: 326 pages
Publisher: John Wiley and Sons; 4th ed edition (November 6, 2012)
Language: English
ISBN-10: 9781118099209
ISBN-13: 978-1118099209
ASIN: 1118099206
Product Dimensions:
8.5 x 0.9 x 10.8 inches
Shipping Weight: 2.6 pounds
Average Customer Review:
4.5 out of 5 stars
230 customer reviews
Amazon Best Sellers Rank:
#46,551 in Books (See Top 100 in Books)
This is a book of whats but not hows or more importantly, whys. It's a glorified glossary design book with quotes.I always try to learn others' processes to better my understanding of approaches, thinking, etc., and I had apprehensions about this book despite the positive reviews.This is probably the first book ever purchased I wanted to return within 5 minutes of reading. It's also the first book I've had to leave a negative/any review.There's no substance to the chapters, just lists of key terms relevant to the cycle of the brand strategy process. The main content of the book is material pulled from outside sources rather the author, and quotes to supplement the dictionary-esque copy in the book.For example, in "Process: conducting research" - "Clarify vision, strategies, goals, and values" — how? What's the actual process to clarify strategy?For those looking to add a resource about brand strategy, especially those new to the subject, you'll be better off using Google than this book.
Bought it for a class and actually had to read it. Doesn't go into as much detail as I think it should. Just skims the surface and points out major issues and things you should be doing to brand a business or person. Has several pages with lists of ideas (for example; touchpoints) Good for a beginner/class but for someone really wanting to get into the deep end of branding I would look for something else. Layout is simple and easy to understand.
This book is incredibly comprehensive and visually engaging. I think it's a "must" for both students and professionals. An incredible tool for the aspiring brand professional, small business or really any person or entity working to create a plan around branding and logo identity.
I’m a design student so I do value a beautifully designed book, which this is. However, I found it lacking in detailed information and felt like I wasn’t learning much from it so I returned it after a few days.
This book is amazing, though it's very more geard to a rebranding of large corporations not how to open a small mom and pop store are product.Think it's a bit out dated. Can't wait for the next edition.
Easily one of the most holistic coverages on the concept of "Branding". This is a MUST for students and professionals at any state in the career. This is a fantastic reference, and should be mandatory reading for anyone working in a Branding/Marketing/Advertising capacity.
Bought this book to help with a rebrand project. Strongly suggest this purchase as it is a great reference book that can be applied in many situations.
It speaks from every stakeholder perspective. Very well done.
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